Demand for heat pumps in the UK is not evenly distributed across the year. If you are selling heating solutions, winter is the market. Missing the window does not just mean a slower quarter, it means missing customers who will buy from a competitor and may not return.
The client, a UK-based company installing air source heat pumps, gas boilers, solar PV, and other heating solutions, had a new product category ready to sell. The platform to sell it through was not. A previous development partnership had not delivered, and there was no internal engineering team to pick up where it left off. They came to Technogise with an urgent brief and a hard seasonal deadline.
The first challenge was diagnosis. The existing platform had problems, the product roadmap needed to be built from the beginning, and everything had to move quickly enough to show meaningful progress each week to the CXOs and business stakeholders who were watching closely after the previous failed partnership.
Technogise focused on small, visible wins first resolving the core platform issues that were blocking progress, while simultaneously working with the client's leadership to build the product roadmap. The two tracks ran in parallel: fix what was broken, build what was needed.
The new product category of heat pumps, alongside the existing range of boilers, solar PV, and heating solutions needed to be live before winter. For a company without an engineering team, that meant the platform also had to be self-managed: authorized staff needed to be able to update products, pricing, and content without calling a developer.
HubSpot integration captured visitor information for follow-up, turning the website into a lead generation tool rather than just a brochure. Stripe handled payments for products and services purchased directly through the platform.
The goal was not just to hit the launch date. It was to leave the client with something they could own and operate themselves. An external engineering team that creates dependency is not a sustainable solution for a company with no internal engineering function.
The platform launched before winter. Over 100 heat pumps were sold before and during the season a new revenue stream that had not existed before the engagement. With the platform running independently, the client's plans for the following years include adding maintenance and servicing as further product categories, managed through the same self-service interface.